Contemporary Christianity in the U.S., especially of the megachurch variety, is a typically American phenomenon. As soon as it achieved some popular “success,” its leaders began to treat it as a product and to develop programs to enable the product to scale in the marketplace. If you’ve ever watched Shark Tank, you know where this leads. Ultimately, it’s not the quality of the product that is most important, it is the efficiency of the business plan and the energy and savvy of its marketers.
Genuine faith is not a commodity, however, and the church is not a merchant selling a product. Genuine faith is based on a trusting relationship, with God and with other people. It is not efficiently scalable. It is messy, inconsistent, and notoriously inefficient. It’s more like a family than a business. Continue reading